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Cookie Policy - Salty Breeze Sail
This Cookie Policy explains how Salty Breeze Sail ("we," "us," or "our") uses cookies and similar tracking technologies on our website https://www.saltybreezesail.com. It explains what cookies are, why we use them, and your rights to control our use of them.
This policy is designed to comply with the requirements of the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), the ePrivacy Directive 2002/58/EC (as amended), and other applicable European Union and UK data protection legislation.
- You can find the official text of the GDPR here: https://gdpr-info.eu/
- Information on the ePrivacy Directive (often referred to as the "Cookie Law") can be found here: https://en.wikipedia.org/wiki/EPrivacy_Directive (Note: The ePrivacy Directive is implemented through national laws in each EU member state and the UK).
What are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Salty Breeze Sail exclusively uses third-party cookies on our website for the purposes described below.
Why Do We Use Cookies?
We use third-party cookies for analytics and advertising purposes to understand how visitors interact with our website and to support our marketing efforts.
The specific types of third-party cookies served through our website and the purposes they perform are described below:
Third-Party Cookies Used:
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Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. We use this to understand how visitors use our site, monitor website performance, and gather demographic information.
- Purpose: To collect information about how visitors use our website to improve its performance and user experience.
- Typical Cookie Names:
_ga,_gid,_gat,_gtag_UA_[ID],_gac_[ID] - Data Retained: Various data related to user interaction, such as pages visited, duration of visit, and source of traffic. The retention period for this data is configured within our Google Analytics settings and can range from 14 months upwards (though shorter periods are recommended for privacy). Google also collects IP addresses, which are typically anonymized.
- Further Information: You can find more information about Google Analytics cookies and data privacy on Google's website.
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Google Tag Manager: Google Tag Manager is a tag management system that allows us to quickly and easily update tracking codes and related code fragments ("tags") on our website. While Google Tag Manager itself does not set cookies, it is used to deploy the tags for services like Google Analytics, Google Ads, and Facebook Pixel, which do set cookies.
- Purpose: To manage the deployment of website tags efficiently.
- Data Retained: Google Tag Manager itself does not retain personal data or set persistent cookies.
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Google Ads: Google Ads (formerly Google AdWords) is an online advertising platform. We use Google Ads cookies to track the effectiveness of our advertising campaigns, to show you relevant ads on other websites based on your visits to Salty Breeze Sail, and to measure conversions (e.g., a user making a purchase or submitting a form after clicking on a Google ad).
- Purpose: To facilitate and measure the effectiveness of our advertising campaigns and provide targeted advertising.
- Typical Cookie Names:
IDE,DSID,NID,__gads,__gac - Data Retained: Information related to ad interactions, website conversions, and user interests for ad targeting. Data retention varies depending on the specific cookie and Google Ads settings.
- Further Information: You can find more information about Google Ads and data privacy on Google's website.
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Facebook Pixel: The Facebook Pixel is an analytics tool provided by Facebook (now Meta). We use it to measure the effectiveness of our advertising campaigns on Facebook and Instagram, understand the actions people take on our website (e.g., page views, button clicks), create targeted advertising audiences, and measure conversions.
- Purpose: To measure, optimize, and build audiences for advertising campaigns on Facebook and Instagram.
- Typical Cookie Names:
_fbp,fr - Data Retained: Information related to website actions and conversions, user demographics (if available through Facebook), and interactions with Facebook/Instagram ads. Data retention varies.
- Further Information: You can find more information about the Facebook Pixel and data privacy on Facebook's website (Meta Platforms, Inc.).
Google Consent Mode:
We utilize Google Consent Mode, which allows us to communicate your cookie consent choices to Google's tags. Based on your consent selection via our cookie banner, Google's tags will adjust their behavior. If you deny consent for certain purposes, Google Consent Mode prevents the associated cookies from being set and uses cookieless pings to send limited, non-identifying information for purposes like conversion modeling, respecting your privacy choices while still providing some aggregated insights.
Google Consent Mode uses several parameters to manage consent states, such as:
ad_storage: Controls storage (cookies) related to advertising.analytics_storage: Controls storage (cookies) related to analytics.ad_user_data: Controls whether user data can be sent to Google for advertising purposes.ad_personalization: Controls whether data can be used for personalized advertising.
These parameters determine how Google's tags behave based on your consent.
Your Rights and Managing Cookies
Under GDPR and EU legislation, we are required to obtain your informed consent before placing non-essential cookies on your device.
You have the right to decide whether to accept or reject cookies. When you first visit our website, you will be presented with a cookie consent banner that allows you to provide or withdraw your consent for different categories of cookies.
You can also manage cookies through your web browser settings. Most browsers allow you to control cookies through their settings. You can set your browser to accept or reject cookies, or to alert you when a cookie is being placed on your device. The methods for doing so vary from browser to browser, so please visit your browser's help menu for more information.
Additionally, you can opt out of targeted advertising from many third parties, including those who place cookies on our website, through industry opt-out pages such as:
- European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/
- Digital Advertising Alliance: https://www.aboutads.info/choices/
Please note that if you choose to reject cookies, particularly those for analytics and advertising, it may impact your experience on our website and limit the effectiveness of our marketing efforts.
Withdrawal of Consent
You have the right to withdraw your consent to our use of cookies at any time. You can do this by adjusting your preferences via our cookie consent banner (accessible via
Changes to Our Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated Cookie Policy on this page and revising the "Last Updated" date at the top. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us
By using our website, you acknowledge that you have read and understood this Cookie Policy. Subject to your cookie preferences selected via our consent mechanism and your browser settings, you consent to the placement of cookies on your device in accordance with this policy.